AEG Seals Naming-Rights Deal for New Arena in Japan – The Hollywood Reporter


A 17,000-seat area below building in Nagoya, Japan, might be often called IG Area after Los Angeles-based sports activities and leisure big AEG reached a naming-rights cope with on-line buying and selling and funding firm IG Group, it was introduced Thursday.

The ten-year partnership marks one of many largest naming-rights agreements in Japan and the Asia-Pacific area, officers stated.

When it opens subsequent 12 months, the five-story IG Area might be one of many greatest leisure amenities in Japan. It should characteristic a “hybrid oval” bowl that mixes an oval- and horseshoe-bowl fashion, enabling it to host a number of sorts of sports activities, music and household occasions.

The constructing will function the house of the 2026 Asian Video games and Asian Para Video games, co-hosted by the Aichi prefecture and town of Nagoya.

“This transformative partnership is all in regards to the future,” AEG govt vp world partnerships Paul Samuels stated in a press release. “It not solely will usher in a brand new period of stay leisure for Nagoya and Japan, however it additionally marks a key step in delivering world-class occasions to the market.”

IG Group, established in 1974 with headquarters within the U.Ok., presents shoppers entry to 19,000 monetary markets worldwide. It trades on the London Inventory Trade.

In different AEG information, UOB LIVE, the 6,000-capacity stay leisure venue in Bangkok that’s set to open Feb. 11 with an Ed Sheeran live performance, has added Bacardi and Volvo Automobile Thailand as its first founding companions.

Bacardi would be the venue’s unique beverage accomplice and Volvo its unique automotive accomplice. Each could have a model presence and partnership activations with customized signage and publicity on digital shows and social media platforms.

UOB LIVE is on the sixth flooring of the EmSphere shopping center, which additionally has eating choices and different leisure areas. The venue is being developed by AEG, The Mall Group and Asian financial institution UOB.

UOB Reside area

Courtesy of AEG

Final month, Crypto.com Area proprietor AEG unveiled a long-term deal with Uber for the naming rights to its high-profile Berlin properties now often called the Mercedes-Benz Area, the Verti Music Corridor and the Mercedes Platz leisure district.


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