Benefits, Challenges & How to Use It


Companies use synthetic intelligence (AI) for content material advertising to hurry up the content material manufacturing course of.

However that’s not all.

In addition they use AI to get content material concepts, generate working drafts, help with artistic and search engine optimisation methods, and write higher for his or her target market.

And you may, too.

Able to discover ways to use AI for content material advertising? Let’s dive in.

The Advantages of Utilizing AI for Content material Advertising and marketing

AI is making it simpler and quicker to create participating content material. Nevertheless it’s not nearly effectivity.

AI also can form your artistic technique and enable you provide you with contemporary concepts.

Listed here are extra particular advantages of utilizing AI as part of your content material advertising processes:

  • AI accelerates content material growth by streamlining the writing course of. It suggests matters, generates outlines, and even drafts content material.
  • AI improves scalability by growing your content material output without having extra writing assets 
  • AI reduces prices throughautomating some content material creation duties. Which makes the content material creation course of extra environment friendly and cost-effective.

However regardless that AI could be a large assist, it isn’t excellent.

The Challenges of AI Content material Advertising and marketing

AI is a good software to help your content material manufacturing efforts. Nevertheless it additionally has some drawbacks:

  • Lack of accuracy: Generally, AI would not get the details proper. It will probably misread knowledge, present outdated data, and even “hallucinate” (invent false data). This implies you all the time have to double-check AI-generated content material earlier than publishing.
  • Danger of plagiarism: AI instruments would possibly generate content material that is too much like present materials on the net. Which results in plagiarism considerations.
  • Lack of human contact: AI-generated content material can typically really feel impersonal, inauthentic, and even robotic
  • Improper tone of voice: AI instruments battle to hit the fitting tone of voice. The copy typically sounds too formal, too informal, or like one thing is simply “off.”

Learn on to discover ways to navigate these challenges. And successfully combine AI into your content material advertising technique.

6 Methods to Use AI for Content material Advertising and marketing

1. Producing Content material Concepts

AI can recommend matters which might be more likely to resonate together with your viewers. 

This offers a gradual stream of inspiration to maintain your content material contemporary and fascinating. And can assist you create related weblog articles and social media posts.

Right here’s how you should use AI to generate content material concepts with ContentShake AI

Let’s say you’re the content material supervisor of a pet care model. And also you wish to discover content ideas about pet food.

The software will ask questions on your small business. Enter your responses and click on “Proceed.”

You’ll attain the house display. With a bunch of concepts primarily based in your business, grouped by subject.

Click on on the subject bubbles discovered on the high of the web page, like “greatest pet meals,” to get extra concepts. Or click on “My very own thought” so as to add your personal thought and get extra options.

Creating article ideas for a pet food company with the Content Shake AI tool

For every subject, the software tells you the next:

  • Search intent: What searchers wish to see after they use a key phrase
  • Effectivity rating: How rewarding utilizing a sure subject can be primarily based on search volume and keyword difficulty
  • Site visitors data: What number of guests you’re more likely to get from writing about that subject

For instance, “greatest pet meals” has business intent. Which means most articles rating for this key phrase are in all probability an inventory of product comparisons.

It has a excessive effectivity. Which means the goal key phrase in all probability will get a superb variety of searches per 30 days. And isn’t too troublesome to rank for.

The software additionally says, “This concept will entice loads of visitors.” Which means you’re more likely to get a number of web site guests in the event you rank properly for this subject.

Content Shake AI tool displaying the search intent, efficiency and traffic details for the keyword 'best puppy food'

Generated concepts beneath the “pet food” subject embody:

  • “The Significance of High quality Canine Meals”
  • “Easy methods to Select Wholesome Canine Meals”
  • “Do-it-yourself Canine Meals Recipes to Attempt”
Article ideas generated for the keyword 'dog food' using the Content Shake AI tool

These concepts and insights can assist you create content material that meets person wants and attracts visitors to your web site. 

2. Writing Drafts

When you’ve determined what you wish to write about, you should use AI to create drafts for you.

This hastens the content material creation course of. As a result of it’s typically simpler to edit a draft than write an article from scratch.

However take be aware:

All the time edit AI-generated drafts for accuracy. AI doesn’t all the time produce probably the most correct outputs. So double-check that there aren’t any inaccurate claims inside the generated draft.

You’ll be able to draft content material with the ContentShake AI software. 

Use one in every of Semrush’s concepts. Or add your personal.

Then click on the “Begin writing” button.

Creating an article with your own idea for a healthy dog food article using the Content Shake AI tool

The “Create an article” window will pop up. Enter a title or select one of many options. 

You’ll be able to toggle between “Steered by AI” and “Utilized by Opponents” to decide on a fascinating title. 

Enter your goal key phrase, phrase rely, tone of voice, and readability degree. If you’re achieved, hit “Create article.”

Selecting target keywords, word count, tone of voice type and readability for a healthy dog food article in ContentShake AI

AI will create a draft for you, full with photographs. Like this one about “Easy methods to Select Wholesome Canine Meals”:

AI-generated How to Choose Healthy Dog Food article with chocolate labrador using Content Shake AI

Look by means of the article to see in the event you’re largely proud of the output. If not, click on “Go to regenerate” to generate a brand new draft with completely different parameters.

Or click on “Go to editor” to switch it your self. 

Content Shake AI article assessment with percentage rating with options to publish, edit or regenerate

AI can assist you get began rapidly. It provides you concepts and a promising first draft to adapt and develop on.

However creating high-quality content material nonetheless requires a human contact. So the primary draft will nonetheless want some enter from you to be efficient. 

3. Optimizing Content material for Search Engines

You should use AI to examine in case your content material is optimized for search engine optimisation. 

Semrush’s SEO Writing Assistant can assist you perceive in case your draft is optimized and prepared for publishing. And supply options on tips on how to enhance your article.

To get began, copy and paste your content material into the sector offered. Then, enter your key phrases and the placement of your target market. And hit “Get suggestions.”

Modern design article pasted into the Semrush SEO Writing Assistant tool alongside keywords

The software analyzes your textual content. And exhibits you an general rating out of 10 on your article. That is primarily based on readability, originality, search engine optimisation, and tone of voice:

SEO Writing Assistant assessment of modern design article with a score out of 10 for tone of voice, originality, readability and SEO

Scroll all the way down to see extra suggestions on readability and search engine optimisation. For instance, it’d let you know that you’re overusing sure key phrases. And make suggestions for key phrases you can use extra of.

It additionally offers suggestions on the tone of voice. It flags any sentences which might be too informal or too formal. And prompts you to take away pointless filler phrases. 

Article about modern design assessed for tone of voice, readability, and SEO within the SEO Writing Assistant tool

This suggestions can assist you enhance and optimize your article earlier than you publish it. So that you get the most effective outcomes out of your content material.

4. Enhancing Content material for Your Viewers

You should use an AI software like ChatGPT to higher perceive your viewers’s wants and pursuits. AI also can evaluation content material drafts and let you know in the event that they’re related for a selected viewers.

Right here’s tips on how to do each these issues:

Let’s say you’re writing content material for first-time pet house owners. 

First, join a free ChatGPT account (or the same software), in the event you don’t have already got one.

Then, ask ChatGPT about your target market’s wants, pursuits, and challenges. Like this:

“I’m creating content material for first-time pet house owners. What are their wants, pursuits, and challenges?”

A ChatGPT prompt and response with subheadings and numbered points

Use these insights to tell your content strategy. So you may plan content material that aligns together with your viewers’s particular pursuits and challenges.

On this case, some content material concepts on your target market might be, “tips on how to practice a pet” or “what sort of meals is greatest for puppies.”

After you write your content material, you may share your drafts with the AI software. And ask in case your content material meets your viewers’s wants. Or who the content material can be appropriate for. 

To do that, paste the content material into the software and ask for suggestions.

For instance, let’s ask ChatGPT if this draft on “Easy methods to Select Wholesome Canine Meals” is appropriate for our viewers of first-time pet house owners:

Pasting 'How to Choose Healthy Dog Food' article into ChatGPT to assess for audience suitability

The software scans the article and offers concepts on tips on how to make the content material extra related on your viewers. Like incorporating extra puppy-specific recommendation and sensible examples for various pet breeds or sizes. 

A detailed Chat GPT response offering feedback for a healthy dog food article and its suitability for puppy owners

If you wish to goal completely different teams of individuals, you may ask the AI software which viewers the content material is best suited for. 

Let’s say you are making an attempt to achieve first time pet house owners, skilled canine house owners, and professional trainers. You’ll be able to ask the AI software which viewers is almost certainly to have an interest within the content material.

Chat GPT assessment of the ideal target audience for a healthy dog food article

The AI software tells you who the content material is greatest fitted to. And offers options on tips on how to make the content material much more related. You should use this data to tweak your content material. Which is more likely to drive higher outcomes. 

5. Repurposing Content material

Content repurposing includes taking present content material and reworking it into completely different codecs. Or modifying it for various platforms.

For instance, you would possibly create a YouTube video after which flip it right into a weblog put up, an e mail publication, and a LinkedIn put up.

YouTube video repurposed into blog post, email newsletter, and a LinkedIn post

This method permits your content material to achieve extra folks throughout completely different platforms.

Use Semrush’s AI Social Content Generator to show present content material into posts, hashtags, and movies you should use on social media.

To get began, open the software and paste your content material, or a part of your content material, within the house offered. And hit “Generate.”

Text to post section of the Semrush AI Content Generator tool with text describing why choosing healthy dog food is important

Based mostly on the textual content you entered, the software will generate the next:

  • A social media video
  • A social media picture
  • Textual content for a social media put up
  • Related hashtags
AI Social Content Generator content library with three social media post options

Look by means of the generated content material. Then, select the one you want and edit it. By clicking on the pen button on the high proper nook of the put up.

Grain-free dog food post selected for editing in the AI Social Content Generator tool

We suggest including your brand, the place relevant. And modifying the caption for tone of voice, if wanted.

Utilizing AI makes it straightforward to show your present content material into bite-sized, participating chunks that are perfect for social media. 

6. Creating Visuals

Visuals, akin to inventory photographs, authentic pictures, and infographics, are necessary as a result of they:

  • Seize consideration
  • Simplify advanced concepts
  • Are memorable
  • Encourage sharing
  • Enhance search engine optimisation (as a result of they will present up in Google Photos outcomes, too)

In the event you generate a draft with ContentShake AI, the software mechanically contains free inventory photographs within the article. And hyperlinks to the unique supply. Like this:

Free stock image example of a black pug in the Semrush Content Shake AI tool

You too can use AI picture technology instruments to create your personal visuals from scratch. Like with Canva’s Free Online AI Image Generator.

To begin creating your personal visuals, click on “Generate AI Photos.”

AI Image Generator from Canva showing AI robot image using filmic style

Resolve whether or not you wish to use a brand new or present design. And your format.

Choosing existing or new design to work with in Canva's AI Image Generator tool

Then, describe what picture you wish to create. Like “cute pet consuming pet food.” And select a mode, like “Photograph” (which is extra sensible), “Dreamy,” or “Anime.” And set the side ratio, like “Sq.” or “Panorama.” 

If you’re achieved, click on “Generate picture.”

Creating a cute puppy eating dog food image using the Magic Media tool in Canva

Canva will generate a couple of photographs so that you can select from. Click on on every picture to enlarge it. Or hit the “Generate once more” button to get completely different outcomes. 

Four examples of cute puppies eating dog food in a photo style using Canva's Magic Media tool

When you’ve chosen a picture, click on the “Share” button to obtain it. 

Download a cute puppy eating dog food image from Canva's Magic Media tool

Photos are a good way to make your content material extra participating and break up blocks of textual content. And AI instruments can assist you generate easy photographs rapidly. 

3 Finest Practices for Utilizing AI for Content material Advertising and marketing

Utilizing AI in content material advertising can streamline your workflow and spark creativity. Nevertheless it’s necessary to make use of it correctly.

Listed here are some greatest practices to make sure you get probably the most out of AI tools. Whereas sustaining high quality:

1. Double-Test Every part

AI instruments for content material advertising can create textual content and pictures rapidly. Nevertheless it’s essential to have a human evaluation all the things.

Listed here are some frequent points you’ll wish to be careful for:

  • Factual accuracy: Confirm all details, figures, and knowledge offered by AI towards credible sources. Even small inaccuracies can undermine your credibility.
  • Tone consistency: Be sure that the tone of the AI-generated content material aligns together with your model’s voice. AI can typically generate content material that feels out of sync together with your common type. Like tremendous formal or too humorous and enthusiastic. 
  • Grammar and syntax: Test for any grammatical errors or awkward sentence buildings that AI might need ignored. Correcting these will enhance readability and professionalism.
  • Contextual relevance: Make sure that the content material is contextually applicable on your viewers and the subject. AI won’t absolutely grasp subtleties particular to sure contexts or cultural nuances.
  • Unintended duplication: Look out for any sections that is perhaps too much like present content material (both your personal or another person’s). Something you publish must be authentic to keep away from plagiarism considerations and duplicate content
  • search engine optimisation optimization: Evaluation key phrase utilization to make sure it aligns with search engine optimisation greatest practices and sounds pure. For instance, AI would possibly overuse key phrases or put them in awkward locations.
  • Name to motion: Take into consideration the aim of your content material and what you desire to the reader to do as soon as they end studying the piece. AI doesn’t know your advertising technique in addition to you do, so that you would possibly want so as to add or alter the decision to motion.

2. Don’t Rely Solely on AI

Consider AI as a useful assistant relatively than the whole resolution. 

Sure, AI can assist you provide you with cool, new concepts. And pump out first drafts quicker than a human may. 

However to get greatest outcomes, your content material nonetheless wants that human contact.

3. Keep Compliant

Utilizing AI responsibly includes understanding the authorized and moral implications, particularly regarding knowledge privateness and copyright legal guidelines. Listed here are among the key considerations:

  • Knowledge privateness: AI programs use giant datasets to study and generate content material. In the event you’re utilizing a third-party software, watch out to not share any confidential data. Since you don’t know the way this knowledge can be used. Some employers have banned sure AI instruments because of this.
  • Copyright legal guidelines: AI analyzes present content material to generate new content material. This will increase copyright points, particularly if the AI-generated model carefully resembles the unique. Or if the software used copyrighted supplies with out permission. Make sure that any content material you put up in your web site is authentic. 
  • Bias and equity: AI programs might be biased. For instance, The Washington Post discovered that AI picture mills typically perpetuate gender and racial stereotypes. Evaluation any content material earlier than you share it to make sure it displays your model’s values and requirements. 

In the event you resolve to combine AI into your content material advertising technique, you have to do it in a accountable method. So that you stay in keeping with authorized requirements and your viewers’s expectations. 

Enhance Your Content material Advertising and marketing with AI

Whether or not you want a hand with the writing course of or simply need contemporary concepts, AI content material advertising instruments can assist you kickstart your content material advertising efforts. 

With ContentShake AI, you may generate thrilling, new concepts and generate first drafts in document time. So you may create higher content material quicker than ever earlier than. 

Attempt it immediately at no cost and uncover the advantages of AI-powered content material advertising.


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