Caesars exec talks company’s place in Super Bowl prop betting history, dishes on Taylor Swift-themed wagers


Caesars Sportsbook has dozens of prop bets NFL followers may wager on for Sunday’s Super Bowl between the San Francisco 49ers and Kansas Metropolis Chiefs.

Caesars grew to become the primary sportsbook to supply a prop guess when it provided a 20-1 guess Chicago Bears defensive finish William “The Fridge” Perry would rating a landing towards the New England Patriots throughout the 1986 Tremendous Bowl.

Some huge cash got here in on Perry to attain. And by the point that sport kicked off 38 years in the past, the percentages got here right down to 2-1. 

Perry scored a landing, and there was a pleasant payday for some bettors.

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William “The Fridge” Perry (72) in motion, scoring a landing towards the New England Patriots in New Orleans.  (Richard Mackson/Sports activities Illustrated by way of Getty Pictures)

“I feel Caesars hit the bullseye of it,” Caesars Sportsbook Chief Working Officer and Head of Sports activities Ken Fuchs informed Fox Information Digital in Las Vegas. “In 1986, we needed to have a bit of enjoyable, and we created a prop guess round ‘The Fridge’ scoring a landing for the Bears in that ‘Tremendous Bowl Shuffle’ season. In fact, he did. The ball didn’t go to Walter Payton. It went to ‘The Fridge.’ He scored. It cashed for patrons, and the prop guess was born. 

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“And then you definately take a look at the best way prospects within the U.S. markets develop fantasy sports activities, superstar gamers. I feel it’s simply pure. Individuals like to guess on the participant. They like to comply with them for his or her fantasy staff. They’ve quite a lot of data on their stats and the way they’re performing. 

“You’ve simply seen this evolution the place folks nonetheless need to know and guess on who’s gonna win the sport with the participant prop and all of the by-product markets off of that. It’s actually develop into a core a part of our providing.”

Las Vegas signage

A Tremendous Bowl show exterior Caesars in Las Vegas. (Caesars)

Fuchs stated he wasn’t shocked how prop betting has exploded since then. He stated the prop guess provides one other characteristic to the sport that even brings informal bettors to the market.

“I actually do assume fantasy sports activities laid the groundwork for this during the last 25 years,” he stated. “Field scores within the newspaper, it’s simply a part of our tradition — having favourite gamers, figuring out precisely what they did within the sport. And now you’ll be able to put that intelligence to make use of within the markets whenever you’re truly betting. 

“Out of that you simply get quite a lot of derivatives – the primary landing rating. Will a discipline purpose hit the uprights? You’ll be able to have quite a lot of run with it too. And I feel the Tremendous Bowl particularly brings in individuals who love the sport, and so they’re gonna guess on the sport. You herald lots of people which are extra informal, and they also’re simply discovering one thing elementary. And I feel we do this higher than anyone.”

Except for props like will a defensive participant rating a landing or will a discipline purpose hit an upright, Caesars is providing themed bets for the Tremendous Bowl.

“We do have a number of Taylor Swift boosts,” Fuchs informed Fox Information Digital. “There’s a few others like that as properly. She’s definitely a cultural a part of this sport. And, for us, I feel it’s simply one other approach to have enjoyable.”

Taylor Swift walks with Donna Kelce on the field

Taylor Swift walked with Donna Kelce onto the sector after the AFC championship sport. (AP Picture/Julio Cortez)

Among the themed bets embrace the “tortured defenses division,” which implies Brock Purdy has to have at the least two landing passes, Patrick Mahomes has to throw for at the least 250 yards, Christian McCaffrey has to attain a landing, Travis Kelce wants at the least seven catches and Deebo Samuel wants at the least 5 catches. It’s +700, and a $20 guess may yield a winner $140.

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Forward of kickoff, the 49ers are 1.5-point favorites. They began at 2-point favorites.

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