Donna Karan New York has introduced a significant relaunch with the discharge of a brand new supermodel-studded marketing campaign.
The corporate describes the Spring 2024 marketing campaign, titled “In Girls We Belief,” as “a powerful celebration of the model’s iconic heritage that now marks a brand new chapter in each legacy and future.”
“‘In Girls We Belief’ is such a robust assertion,” mentioned mannequin and actress Amber Valletta in a launch about showing within the marketing campaign. “We’d like extra girls to steer us into the long run as a result of girls assume otherwise.”
Cindy Crawford, Linda Evangelista, Shalom Harlow, Carolyn Murphy, Imaan Hammam, Karlie Kloss and Liya Kebede joined Valletta within the shoot, which was lensed by legendary photographer Annie Leibovitz. The ladies got here collectively for the marketing campaign and shared tributes to Donna Karan’s affect.
Every girl has had their very own connection to Donna Karan New York through the years. “Donna represents energy and sensuality. You may be whoever you wish to be,” Evangelista mentioned in a press release.
To create the Spring 2024 choices, the model researched 1000’s of archival appears to be like and classic particulars. The gathering — which options new takes on signature objects together with cotton gown shirts, bodysuits, sleeveless draped clothes and light-weight blazers – pays homage to Karan’s famed Seven Straightforward Items system of dressing.
“She [Karan] launched a brand new fashion of energy dressing, which celebrated girls and their our bodies. That was her candy spot, and it nonetheless is,” mentioned Crawford.
The worth vary of the gathering — which the model describes as “a brand new period of accessible luxurious” — is $159 to $599.
The brand new marketing campaign is rolling out on Donna Karan’s social media channels, highlighting the eight girls and their particular person tales, and the Spring 2024 assortment is accessible globally by way of the model’s web site and in choose retailers.