K-Pop Group Stray Kids Star in New Tommy Hilfiger Campaign

K-Pop boy group Stray Kids has reunited with Tommy Hilfiger for a brand new Spring 2024 marketing campaign.

Photographed by Sean Thomas, the eight-member group discovered a second away from international tour dates and releasing Billboard 200 No. 1 albums to take over the thirty sixth flooring of the Conrad Seoul Lodge to participate of their second marketing campaign shoot with the model.

The marketing campaign options members Bang Chan, Lee Know, Changbin, Hyunjin, Felix, Seungmin and I.N decked out in head-to-toe Hilfiger seems that radiate the model’s basic preppy id. Group member Han was absent from the marketing campaign on account of “exhibiting sudden signs of a chilly” and “scheduling difficulties,” the group’s label introduced in a statement on their social media.

The marketing campaign is supposed to revisit Tommy Hilfiger’s unique imaginative and prescient for contemporary prep, in keeping with a launch, whereas additionally appearing as a celebration of Stray Youngsters’ “collective vitality and genuine bond, captured by way of a crimson, white and blue lens.” The gathering options reinventions of the model’s iconic polo shirts, knitwear and varsity jackets, all in hues of crimson, white and blue.

Stray Youngsters first partnered with Tommy Hilfiger for the autumn 2023 marketing campaign. “We’ve been followers of Tommy Hilfiger since we had been children and we’re thrilled to proceed this partnership,” the group stated in a press release. “We approached this shoot similar to band-life, with everybody bringing their distinctive character after which merging it with Tommy’s Basic American Cool model.”

Model founder Tommy Hilfiger shared comparable optimistic sentiments concerning the Okay-pop tremendous stars. “Stray Youngsters are one of many world’s hottest teams, and so they possess an optimistic outlook that has linked them with worldwide audiences by way of each their music and magnificence,” Hilfiger stated in a press release.

Tommy Hilfiger SP24 Stray Youngsters

Sean Thomas

“I can acknowledge their fierce decided spirit and it conjures up me to ship iconic seems for the following era,” Hilfiger continued.

Along with this marketing campaign, group member Felix is an envoy for Louis Vuitton. The 23-year-old recently walked within the luxurious trend home’s Fall Winter 2024 present. Group member Hyunjin additionally acts as an envoy for Versace.

Stray Youngsters — shaped by Korean leisure firm JYP Leisure — has topped the charts with a number of of their latest releases, together with 4 Billboard 200 No. 1 albums. Their most up-to-date launch, ROCK-STAR, earned the group a Billboard 200 No. 1 slot and marked the group’s first entrance on the Billboard Scorching 100 chart.

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