Model Bella Hadid Launches Clean, Alcohol-Free Perfume Brand Orebella


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Ulta beauty buffs: Bella Hadid’s new Orebella (additionally written as ‘Ôrəbella) line of fragrances is now out there to buy online — and also you’ll earn additional perks, too. The mannequin’s just-launched fragrance model is a part of Ulta’s Mom’s Day promo, and rewards members rating 5X factors on all on-line perfume purchases by way of Could 11. (The model launches in Ulta brick-and-mortar shops on Could 12.)

After years of rising lavender and distilling oils on her household farm, Hadid is now bringing her imaginative and prescient for the way forward for perfume to the general public. The model’s title, pronounced aura-bella, blends Hadid’s Arabic heritage, translating to iron ore, with the phrase “aura” — the power that every individual emits. The preliminary launch contains three distinct fragrances: Window2Soul, Salted Muse and Blooming Fire.

Window2Soul is a sheer floral scent that includes damask rose, jasmine, tonka bean (considerably much like vanilla bean) and accents of lemon. Salted Muse is within the woody marine household with notes of sea salt, pink pepper, cedarwood, sandalwood and amber; and Blooming Fire is a heat floral with patchouli, Tahitian monoi flower and bergamot.

The perfume is exclusive in its hydrating properties with a signature bi-phase system that includes two layers. The primary is a trademarked Ôrəlixir base constituted of snow mushroom and a moisturizing five-oil mix: camellia, almond, olive, jojoba, and shea. Not solely does this nourish the pores and skin, nevertheless it additionally enhances the scent’s longevity and efficiency. The second layer is a mix of aromatherapy important oils and fragrances meant to spice up your temper.

Every of the three scents is on the market in a 1.7-ounce and three.4-ounce container, retailing for $72 and $100, respectively. It’s also possible to try it out for $35 with the 0.33-ounce travel size. And in case you’re trying to elevate your show, there’s a gold geode-inspired base to accompany the three.4-ounce vessel for $35. Plus, along with your buy of a giant spray, Ulta is together with a complimentary Scentable Bracelet.

Since opening up about her determination to step back from modeling, Hadid will now have ample time to dedicate in direction of her enduring ardour for perfume. Store Orebella on-line beginning right now and earn 5X in your buy at Ulta.com.


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