NY developer Ian Reisner to transform closed NYC Playboy Club venue into gay-friendly hotel

Actual property developer and hotelier Ian Reisner has signed a lease to take over the former Playboy Club space and the Cachet Boutique Resort NYC on West forty second Avenue — and the plan is to rework it right into a gay-friendly lodge, restaurant and nightclub, Aspect Dish has realized. 

The renovated property — that includes a 103-room lodge at 510 W. forty second St. between tenth and eleventh Avenues — shuttered final October after working for six years.

The Playboy Membership flamed out in 2019 after being open for barely a 12 months.

Reisner says he’s in talks with a European boutique lodge operator to open this September. Till then, the as-yet-to-be-named lodge will function as an Airbnb as early as this month, he stated.

“It’s a homosexual lodge the place straight family and friends are welcome too. It’s a reorientation, and a form of play on phrases,” Reisner informed Aspect Dish in a telephone interview this week.

The West forty second St. area features a 7,500-square-foot restaurant and customary space that will be open for breakfast, lunch, dinner and late-night eating, Reisner stated.

There’s additionally a 14,000-square-foot leisure advanced that would come with an “experiential supper membership” the place the the previous Playboy Membership was, a dance area and a subterranean cellar mixology bar. 

The Playboy Membership opened in 2018 at 510 W. forty second St. David McGlynn

The remainder of the property, together with a 3,000-square-foot restaurant — which is ready to acquire a liquor license — will open by the autumn. A supply added that Reisner can be “in talks” to herald a widely known model for the mixology bar — a 750-square-foot cellar area for round 100 folks with “banquettes, high-top tables, a bar and thick marble.”

It’s a return for Reisner, who beforehand co-founded the gay-friendly Out NYC lodge in the identical area in 2012, when it was dubbed town’s “new all-singing, all-dancing homosexual lodge.”  

Forward of its time, the lodge — and Reisner — had been finally boycotted by the gay community in 2015, after Reisner hosted then-presidential Republican candidate Ted Cruz, who opposed homosexual marriage, for a dinner at his dwelling. 

“We had been chased out of the enterprise,” Reisner stated. 

The Playboy Membership closed one 12 months later and was changed by the Cachet Boutique Resort NYC. David McGlynn

Sources informed Aspect Dish Reisner additionally acquired dying threats on the time. 

Cachet Boutique New York Hotel and the Playboy Club, which got here subsequent, additionally didn’t fare properly — even following a $3 million renovation.

“Principally they mistimed it by 20 years,” Reisner stated. “The Playboy Membership identify was offensive. They opened in 2018, throughout the #MeToo motion. You’ll be able to’t put ladies in a second-class place.”

Reisner provides: “The lodge failed for a distinct purpose — they selected a horrible identify. The Cachet Boutique Resort. If in case you have cachet or panache, you don’t say you will have it, you simply do.” 

It’s a return for Ian Reisner (left with Out NYC co-owner Mati Weiderpass) who beforehand co-founded the gay-friendly Out NYC lodge in the identical area in 2012. AP
Out NYC Resort preceded the Playboy Membership. Christopher Sadowski

When Reisner beforehand owned the Out lodge, the restaurant was referred to as KTCHN, and it was open from 2012 to 2017.

Throughout that period, the nightclub operated as XL however in 2017 it swapped house owners and was transformed to the Playboy membership, which morphed into Nightclub 42 d’Or earlier than closing in December 2022. 

Twelve years later, the neighborhood has reworked dramatically — from a barren wasteland to a bustling a part of town benefitting from new developments and a complete new Hudson Yards undertaking crammed with individuals who reside, work, dine and store there. 

“The world is much extra vibrant now,” stated Ariel Palitz, a worldwide authorities and hospitality guide, and the founding former head of the New York Metropolis mayor’s workplace of nightlife.

Forward of its time, the lodge — and Reisner — had been finally boycotted by the homosexual group in 2015, after Reisner hosted then-presidential Republican candidate Ted Cruz. Patrick McMullan through Getty Photos

“In idea [launching a gay-friendly hotel in the ‘hood is] and necessary thought and can be nothing however optimistic if achieved proper and achieved properly. In a metropolis crammed with accommodations, there’s room for yet another devoted to a homosexual clientele and tradition that will create a secure and enjoyable place for them — particularly at a time after we are seeing some backtracking on homosexual rights, and all rights,” Palitz stated. 

Reisner agreed. “It’s approach higher now,” Reisner stated. “Builders proceed to construct there. Earlier than we had been struggling. There was nothing.  Now it’s all Hudson Yards — vibrant space and neighborhood.” 

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