NYC real estate tycoon Harry Macklowe’s kin crafts own path with top-shelf whiskey

Two fingers of this American single malt whiskey will price you an arm and a leg – however the daughter-in-law of actual property mogul Harry Macklowe is betting that it’s going to change into a fixture at swanky bars nationwide.

Julie Macklowe, who’s married to Harry’s son Billy, has created a line of whiskeys referred to as The Macklowe, a reputation which can recall to mind New York Metropolis’s subsequent super-skyscraper however is truly a ardour challenge for the mom of two.

At a launch celebration held Monday at The Shanghai, a brand new cocktail lounge inside Hutong — the upscale eatery famed for its flaming Peking Duck and dim sum on the Bloomberg Tower in Midtown – she unveiled Macklowe’s Kentucky Gold Version.

The whiskey, a 10-barrel mix, sells for $250 a bottle, and is a relative discount versus the $1,500 Macklowe Black single cask version, which final 12 months gained double gold on the San Francisco World Spirits Competitors.  

“The $250 bottle, Macklowe Gold, can be a greater value level as a result of it permits for $40-$45 pictures. It’s not $20 a shot however it’s a premium (liquor) that’s accessible,” she instructed Aspect Dish. 

Macklowe, 46, has invested “south of $5 million” since 2019 to create the ultra-refined whiskeys.

The primary bottles had been delivered through the pandemic, in 2021, and she or he launched the $1,500 single malt at her leather-and-lingerie 45th birthday party for 600 people in December 2022

Julie Macklowe is married to Harry’s son Billy.

The enterprise generated round $1.3 million in income final 12 months, Macklowe mentioned.

Her curiosity in whiskey first started twenty years in the past when she began amassing the spirits as a 23-year-old finance grad whereas working in Asia.

Over time, she puzzled why there have been so few high-end single malt American whiskeys. 

Billy and Julie Macklowe on the launch celebration. Steve Eichner/Shutterstock for The Macklowe & Hutong

“It was so unusual, I assumed I ought to go create it,” mentioned Macklowe, who beforehand ran Steve Cohen’s shopper retail fund and did one thing comparable for Israel Englander’s hedge fund. 

“I used to be the token feminine portfolio supervisor again then. Alcohol is analogous and there’s a consolation stage there. I’m used to working in all-male environments.”

The method to create her prized whiskey begins with malt grown in Danville, Ky., close to Louisville. The distillers, nevertheless, are in Scotland. 

Loads of the tastemaking and mixing will get performed with the assistance of FedEx. Kentucky whiskey is shipped to Scotland the place it’s evaluated, then despatched again with Macklowe doing lots of the tastings and blends in her New York workplace over video together with her Scotland workforce.

The whiskey, a 10-barrel mix, sells for $250 a bottle.

“They lead me, I observe and we approve it collectively,” she mentioned. 

Whereas Macklowe participates within the tastings, she is extra concerned within the model’s packaging and advertising and marketing. 

She  is presently focusing on high-end eating places in New York; Dallas; Aspen, Colo.; Los Angeles; Las Vegas; Miami and Toronto, in addition to restricted shops, cruise ships, and Flexjet G4 jets, the place fliers are provided “Gold original” cocktails made with Macklowe Gold, she mentioned. 

Macklowe has invested “south of $5 million” since 2019 to create the ultra-refined whiskeys. Steve Eichner/Shutterstock for The Macklowe & Hutong
Over time, she puzzled why there have been so few high-end single malt American whiskeys.  Steve Eichner/Shutterstock for The Macklowe & Hutong

Macklowe says that is no self-importance challenge however a full-time enterprise that — like actual property — she additionally needs to go away for her youngsters. 

“I need this to be a household enterprise that my 16-year-old and 5-year-old daughters might be concerned in someday,” she mentioned. “I take into consideration my ladies and my hope is they are going to be in each companies. I like the concept of lady energy.”

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