Tyla, Zendaya, Stray Kids, Maison Margiela


With a visitor listing that totaled 400 boldfaced names, the 2024 Met Gala might rank because the best-attended celeb occasion thus far this 12 months. However past the sheer quantity of bold-faced names who ascended the Met Gala stairs on Could 6, who actually received the evening’s red carpet when it comes to model publicity?

Within the newest version of the Crimson Carpet Energy Rankings, an unique partnership between Launchmetrics and The Hollywood Reporter, the outcomes are in.

It ought to shock nobody that Zendaya carried out nicely within the rankings of top-five ladies on the Met Gala, as somebody who not solely attracts intense curiosity wherever she goes but additionally as a result of the Euphoria and Challengers star did two laps on the red carpet, first carrying customized Maison Margiela, then altering contained in the museum and climbing the steps as soon as once more, this time in classic Givenchy, which she and star stylist Legislation Roach bought at Lily et Cie in Beverly Hills. However when it comes to how a lot one particular person look carried out when it comes to earned media publicity, one other star, Tyla, took the No. 1 spot for ladies’s outfits together with her much-talked-about sand gown by Balmain, because the outcomes, detailed beneath, reveal.

The evening certainly was resplendent in such viral vogue moments, among the many causes that it usurped the March 10 Academy Awards as the most important purple carpet of the 12 months, in each amount of stars and in earned publicity. Whereas the Oscars earned a media-impact worth (MIV) of $1.1 billion, the Met Gala topped that determine, incomes an MIV of $1.4 billion between on-line protection and social-media conversations.

Starting with the 2024 awards season, The Hollywood Reporter partnered with knowledge firm Launchmetrics to measure affect and publicity amongst each stars and the luxurious manufacturers they put on on purple carpets. To tabulate the outcomes, Launchmetrics employed a proprietary Media Affect Worth (MIV) algorithm that decided the performers throughout 5 classes — ladies, males, vogue, watches and jewellery, and equipment — whereas for the Met Gala, THR and Launchmetrics added magnificence manufacturers to the combo. Launchmetrics can be posting the complete results for these and other categories on their site.

Right here’s a have a look at the evening’s winners in earned publicity. To see all of the Met Gala arrival photographs, click here.

High 10 Trend Manufacturers: Maison Margiela Is the Evening’s High Home

Dia Dipasupil/Getty Photographs

John Galliano’s decade at Maison Margiela was celebrated in an enormous approach on the Met Gala — if not by an look from the designer, who has stored a low profile since he was ousted from Dior in 2011 and quietly joined Margiela three years later. However some main names embraced his designs, together with co-chairs Zendaya and Dangerous Bunny, in addition to Kim Kardashian, as soon as once more creating a viral moment on the Metropolitan Museum steps, this time in a silver corset cinched so tight, it spawned social-media conversations that ranged from her skill to breathe to questions from followers about whether or not the truth celebrity and entrepreneur may need undergone rib-removal surgical procedure. (“I don’t even know if that’s attainable,” she’s beforehand mentioned concerning that topic.) Whereas that uproar negates the artistry of every Margiela design on the carpet, it additionally contributed to the model’s high place amongst vogue labels, incomes the home $40.8 million in MIV, greater than another model seen on the occasion.

Met Gala sponsor Loewe, in the meantime, earned the No. 6 place, dressing 16 attendees, who ranged from model stars Ariana Grande, Ayo Edebiri and Greta Lee to Loewe favorites Josh O’Connor and director Luca Guadagnino — and Anna Wintour, whose customized look included a full-length jacket impressed by an 1889 Charles Frederick Price design that’s included within the present Sleeping Beauties: Reawakening Trend exhibition. (Winter has typically worn Chanel and Oscar de la Renta to previous Met Galas.) These stars and Jonathan Anderson’s designs mixed for an MIV of $30.3 million.

High 5 Ladies’s Seems to be: A Zendaya-Tyla Face-Off

Maybe probably the most stunning component of the Crimson Carpet Energy Rankings is that Zendaya didn’t take the highest spot with both of her Met Gala appears — that honor went to Tyla, whose custom Balmain sand gown was crafted, as the home’s notes described, “of a sculptural bodice formed by a plaster physique mildew and an organza prepare utterly encased with three shades of sand blended with micro crystal studs including depth and sparkle.” Including to the social-media chatter was the truth that the ensuing building made it troublesome for Tyla to stroll up the steps — she was carried by two assistants, whereas two extra assisted together with her prepare — and she or he promptly (and as deliberate) reduce off the skirt and wore the design as a minidress as soon as inside. Fold all the small print collectively, and it’s little surprise Tyla’s gown nabbed the highest spot with $26.8 million in earned publicity.

Zendaya followers, nonetheless, may rapidly level out that, when including collectively the 2 appears she wore on the purple carpet — Maison Margiela, which earned $19.1 million in MIV, and Givenchy, which garnered an MIV of $13.6 million — the megastar takes the highest spot, with a mixed MIV of $32.7 million. As a result of the Crimson Carpet Energy Rankings measure the mixture of star and model, nonetheless, Tyla and her Balmain received the evening.

High 5 Males’s Seems to be: Stray Children Dominate Carrying an American Designer

From left: Bang Chan, Han, Felix, I.N, Hyunjin, Seungmin, Lee Know, Changbin of Stray Kids on the 2024 Met Gala.

Dia Dipasupil/Getty Photographs

Tommy Hilfiger scored an simple coup by dressing all eight members of Stray Kids, the massively standard South Korean boy band, for the Met Gala. It’s a doubly spectacular feat contemplating particular person members have signed ambassador relationships with different labels — Hyunjin with Versace, Felix with Louis Vuitton — whereas Lee Know wore Gucci whereas attending the Italian home’s resort present in London on Could 13. However Hilfiger upped the ante by signing Stray Kids, the group, to back-to-back campaigns, for fall 2023 and spring 2024.

Gilbert Flores/Selection/Getty Photographs

The band appeared on the backside of the museum steps carrying matching peacoats, every lined with an American flag print, which had been eliminated to disclose their coordinating night fits in various combos of purple, white and blue. The general vibe felt like one thing seen at an Olympics opening ceremony, however the impression for Hilfiger was likewise spectacular, garnering the band and the home an MIV of $24.3 million, a determine that eclipsed the entire earned publicity of the 4 fashionable males who adopted.

Following Stray Children on the listing had been co-hosts Dangerous Bunny and Hemsworth, Barry Keoghan and Sam Smith.

High 10 Jewellery & Watches: Swarovski

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If any jewellery model understood the “go huge or go residence” aesthetic that’s more and more referred to as for on the Met Gala, it was Swarovski. The famed crystal home wasn’t content material to showcase their craft by way of jewels alone; as an alternative they created 5 head-to-toe couture appears, worn by buddies of the home and stars of their spring 2024 marketing campaign, with every one-of-a-kind design conjuring a special component of nature. Amongst them: Karlie Kloss represented floral in pink, Irina Shayk’s mesh robe symbolized air and Anok Yai evoked ideas of water in her tulle catsuit, totally embellished with tonal blue crystals in shades of ice, sapphire and aquamarine. Every look was paired with main jewels, together with Yai’s assertion necklace from Swarovski’s Galaxy assortment, crafted utilizing 1,050 lab-grown diamonds totaling 156.62 carats. The suave technique was a hit, propelling Swarovski into the No. 1 place with $15.2 million in MIV.

Cartier’s second-place end isn’t sudden, with 13 high-profile stars carrying the home’s jewels, together with Demi Moore, Elle Fanning, Eiza Gonzalez and Donald Glover. Against this, Tiffany & Co. lent their jewels to seven stars, with one among them garnering substantial protection upon her arrival: Jennifer Lopez, who paired her butterfly-inspired Schiaparelli robe with items that included a bird-inspired assertion necklace, showcasing roughly 100 carats of diamonds, from the home’s Blue Guide 2024 high-jewelry assortment.

High 10 Equipment: Crimson Soles Rule the Evening

Kevin Mazur/MG24/Getty Photographs

Christian Louboutin’s ongoing collab with Maison Margiela performed an integral position in his first-place end, with Dangerous Bunny, Zendaya and Gwendolyn Christie all carrying Louboutin’s luxe takes on Margiela’s iconic Tabi split-toe sneakers. In the meantime, Colman Domingo, Dwyane Wade, Legislation Roach, Charlie Hunnam and Ben Platt additionally had been seen in designs from Louboutin’s eponymous label, with the mixture incomes the famed designer an MIV of $3.3 million.

Seen on stars together with Lily James, Kerry Washington, Mindy Kaling and Taylor Russell, Jimmy Choo took the second-place spot with $1.2 million in MIV. Among the many surprises within the class: New Stability, worn by Jaden Smith, who paired his MSFTSrep x New Stability 0.01 collab sneaker with a Thom Browne go well with and earned an MIV of $311,000 for the footwear model.

High 10 Magnificence Manufacturers: Pat McGrath Confirms Her Queen Standing

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Pat McGrath‘s beauty-queen standing was cemented when she performed royalty in Taylor Swift’s 2022 “Bejeweled” video, and her command of Met Gala magnificence appears solely confirms that title (she additionally carries an precise royal title, having been named a Dame of the British Empire by Queen Elizabeth II in 2021.) Pat McGrath Labs created the wonder appears for eight ladies on the Met Gala, together with Tyla, who McGrath mentioned was designed to be “glowing from head-to-toe. The inspiration behind her general look was the “sands of time”, so her make-up was based mostly throughout glowing sepia and brown tones.” Different stars carrying McGrath’s make-up artistry included Elizabeth Debicki — meant to evoke “the definition of contemporary magnificence,” she mentioned — in addition to Doja Cat’s much-discussed look, which McGrath referred to as “enchanted chrome tears of pleasure streaming down her cheeks.”

Different high-profile magnificence appears included Amanda Seyfried in Lancôme (the actress is a home ambassador), Sabrina Carpenter in Armani Magnificence and Michelle Williams, whose head-to-toe Chanel included the home’s make-up by artist Angela Levin, who mentioned she needed to create “an ethereal, but edgy, make-up look which represented Michelle at her core.”


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