Uber Eats removes controversial portion of Super Bowl ad after backlash

It’s shellved.

Following salty backlash, Uber Eats removed part of its Super Bowl ad that had roasted folks with peanut allergy symptoms.

The minute-long industrial, which facilities round forgetfulness, options Jennifer Aniston, David Schwimmer, David Beckham, his spouse, Victoria, in addition to rapper Jelly Roll and Usher, who’s slated to perform at halftime.

In a single scene, a person who has damaged out in hives and sports activities a swollen eye will be seen consuming from a peanut butter jar earlier than remarking: “There’s peanuts in peanut butter?… Oh, it’s the first ingredient.”

Uber’s advert instantly got here beneath hearth when it debuted Tuesday, with social media customers arguing it’s impolite to the thousands and thousands of people that undergo from the life-threatening allergy.

Following salty backlash, Uber Eats eliminated a part of its Tremendous Bowl advert that had roasted folks with peanut allergy symptoms. REUTERS/Valentyn Ogirenko/File Photograph
In a single scene, a person who has damaged out in hives and sports activities a swollen eye will be seen consuming from a peanut butter jar earlier than remarking: “There’s peanuts in peanut butter?… Oh, it’s the first ingredient.” Uber Eats

“We’re extremely disenchanted by @UberEats’ use of life-threatening meals allergy symptoms as humor in its Tremendous Bowl advert,” the non-profit group Food Allergy Research & Education (FARE) wrote on X. “The struggling of 33M+ Individuals with this situation is not any joke. Life-threatening meals allergy is a illness, not a weight loss plan. Sufficient is sufficient.”

Dr. Sung Poblete, CEO of FARE, stated Friday that she had spoken with Uber, which had “made a change to the advert that may air to the Tremendous Bowl’s vast viewers” by “enhancing out the reference to the peanut allergy.”

The Put up reached out to Uber reps for remark.

The minute-long industrial, which facilities round forgetfulness, options Jennifer Aniston, David Schwimmer, David Beckham, his spouse, Victoria, in addition to rapper Jelly Roll and Usher, who’s slated to carry out at halftime. Courtesy of Uber Eats/MEGA

The brand new advert, which was shared by the ride-sharing company on Sunday, now reveals a person who has forgotten learn how to “have a seat.”

Nonetheless, the unique advert still exists at an unlisted link on YouTube.

It does embrace a pseudo-disclaimer stating: “Please please please don’t forget there are peanuts in peanut butter.”

For some, updating the advert was not sufficient.

“You had a extremely nice industrial til the peanut allergy man,” slammed one X person in a now-deleted put up.

“Meals allergy symptoms aren’t humorous, and so they’re undoubtedly not forgettable,” a second seethed. “While you joke about allergy symptoms you train the general public it’s okay to not take them critically, and that may have lethal penalties.”

“Belief me we don’t neglect we have now life-threatening meals allergy symptoms, we take care of it every day,” a 3rd individual added. “Take it critically please cease enjoying round with our lives not humorous.”




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